Social Media During A Crisis – Seven Best Practice Highlights
Formal research is starting to arrive assessing the effects of social media in various aspects of communications and engagement.
One recent review (*) highlights seven best practice tips:
- Fully integrate social media into decision making and policy development
- Actively engage in dialogue online
- Use media affordances to provide credible sources of information
- Be cautious about message update speed
- Own the hashtag
- Cooperate with the public and similar organisations
- Monitor misinformation