Health and social care research
NEW – published Tuesday 25 August 2020: our latest technical research paper, Anatomy of a Pandemic: NHS communicators on the COVID-19 front-line, March-June 2020.
Anatomy is the detailed backgrounder to our recently published (12 August 2020) highlights research white paper: 2020, The Rapidly Changing NHS: communication in the age of coronavirus.
These papers are based on in-depth research among NHS professional communicators during the peak period of the pandemic communications response to Covid-19 (C19, March-June 2020). Overall, our programme aims to:
- Identify and report ‘best practice’ as it happened
- Contribute insights that may help them manage and mitigate any second C19 ‘wave’ and/or future pandemic both within England and internationally.
In detail, Anatomy:
- Provides – for those interested in digging deeper – a full background to issues highlighted in the White Paper
- Sets out a planning agenda for any such future events, by mapping findings to the actual timeline and for easy access (loosely) to the classic process of a ‘comms plan’
- Makes a contribution vs. some key issues in the emerging international study of pandemic communications.
Collectively, these latest papers fulfil the first of our three research commitments. To:
- Sponsor and/or undertake new formal (academic) research into key areas of health communications practice
- Carry out rigorous evidence-based commercial research. As an example CHCR is currently working to investigate the potential of social and digital media tools to facilitate more effective patient self-management, enhance patient outcomes and improve overall cost-effectiveness
- Run our own research programme alongside the NHS PgCert in health communications to track its impacts and the relationship between communications and a range of outcomes, including clinical. First round findings were presented at a conference in Autumn 2018 and are now (August 2019) published in the Journal of Innovative Business. A second and final part of this project is currently in draft.
To learn more about our research services, please contact CHCR’s deputy director, Dr Bill Nichols: Email Bill.