Technology platforms are used increasingly by social marketers to stimulate health-related behavioural change.  But how does technology interact with complex human emotions such as pride?  Dr Danae Manika, a regular guest-lecturer on CHCR’s PgCert-HC, and her colleagues studied its effects in the context of weight-loss.  This 2017 article appeared in Psychology & Marketing.

How do we know what we know?  And how do our ‘structures’ of knowledge respond online to health-related guidance (e.g. UK NHS’s ‘Live Well’ website)?  Dr Danae Manika and colleagues study will appear in the 2018 volume of Computers & Human Behavior.  Dr Manika is currently collaborating with CHCR’s Dr Bill Nichols to carry out a longitudinal study analysing the effects of the PgCert-HC and the antecedents of practitioner communications’ effectiveness.

Communications is prospering as never before.  But the pathway to an adult ‘profession’ is littered with risks.   Dr Bill Nichols’ essay ‘Dark Clouds at Noon’ was part of his successful achievement (2014) of (Founding) Chartered Practitioner status.