Professional Development & Qualifications
For communicators in health and social care, professional development is usually a top personal issue.
To work at senior- or board-level in such a complex environment requires confidence and credibility. These flow in part from a structured framework of knowledge. Such knowledge is best encapsulated in a professional post graduate level qualification in health communications. It summarises, and signals, your status.
Our flagship, and a UK ‘first’, is designed to meet this need. It is the NHS Postgraduate Certificate in Health Communications (PgCert-HC).
Applications for 2020 cohorts (8 & 9) are concluding: C8 is now closed, final selection and offers pending; C9 is partly closed – NHSE/I candidates have until Friday 15 November to complete applications.
The PgCert-HC was commissioned by NHS Improvement and fully validated by the University in 2015. It comprises four principal modules – in sequence, interpersonal, engagement (patient, staff & community), leadership and external communications.
Subsequently (2015-18), we have completed five typically 16-strong cohorts. Each was dedicated exclusively to senior managers in the UK NHS. Each achieved a 100% success rate.
Two further cohorts (C6 & C7) are running in 2019. Further information about the wider NHS Improvement/NHS England communications development programme is available here.)
Professional development, of course, never concludes. In health communications, you can extend the NHS PgCert-HC via into one of two fully-accredited and complementary complete masters’ options:
- One at Buckinghamshire New University in professional practice;
- The second at Edinburgh’s Queen Margaret University in strategic communications.
In addition, the course holds full recognition from the UK’s Chartered Institute of Public Relations (CIPR); accreditation versus the CIPR’s flagship professional diploma (which will in future be available as an option); and the University/CHCR now holds CIPR Accredited Teaching Centre status.
Finally, we are researching a potential series of short courses in health communications (non-credit bearing).