NHS PgCert-HC Cohort 4 celebrate their graduation @ Missenden Abbey in October 2018. Belated congratulations to Cohort 4 of the NHS PgCert-HC who graduated at Missenden Abbey in October 2018. […]
NHS and other healthcare employers seeking to expand their communications capability should review the new Government-approved PR and Communications Assistant Apprenticeship (PRC-AA).
Announced at Easter, the new entry-level standard was developed by a group of ‘trailblazer’ employers in collaboration with the London-based UK PRCA (Public Relations and Communications Association) and the UK Institute for Apprenticeships. A second mid-range (University Level 7) standard is also currently in progress.
The PRC-AA standard and scheme replaces the existing PR Apprenticeship programme. Launched in 2015, it has helped over 250 apprentices to train in organisations ranging from the NHS to SME PR and communications consultancies.
The new programme places more emphasis on planning and evaluation in PR and communications. It also incorporates a broader range of communications skills including latest social media channels and production of non-written content.
According to CHCR’s deputy director, Dr Bill Nichols, who contributed to the standard’s development: “Apprenticeships offer a structured and compelling way for all organisations to grow their own talent, increase diversity and stay fresh with the latest trends. We hope that the NHS, in particular, will find this a beneficial innovation.”
Approval of the new standard follows a rigorous three-year sign off process. Simon Francis, chair of the developing employers’ group and founder member of Campaign Collective, commented: “It has not been easy getting the bureaucratic process to meet the demands of employers, but I’m delighted that the PR & Communications Assistant apprenticeship is now ready for delivery by training providers.”
Details are available at: https://www.
14 August 2017
C5 begins in February 2018 at Missenden Abbey. The final teaching week runs in September 2018.
As for previous cohorts taking this ground-breaking health communications qualification, 16 places are available. “Advance interest is running at the highest level since we launched in 2015,” explains deputy director, Dr Bill Nichols.
Applications officially close 27 October. “However, we’ve already awarded a number of places to those applying in advance. So we strongly recommend prompt action,” adds Bill.
For qualifying NHS candidates within England, NHS Improvement will again offer matched-funding bursaries. This support forms part of its expanding communications development programme which, according to NHSI’s Alison Brown, aims to “professionalise communications in NHS organisations.”
To find out more about the course, explore funding and to register interest (which commits them to nothing), candidates should click here.
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